Automotive Websites For Radio Stations

A required platform for any radio station that sells advertising to car dealers.

We've been a CarPoint affiliate for over 3 years with our website.  We typically have 10 to 12 car dealers on the site on any given time, and our dealers love the partnership this program provides.  |  Zimmer Radio & Marketing Group, Columbia, MO

Your listeners are buying cars.  Time to take credit.

Now you can easily CONNECT car buyers to your dealers' new & used car inventory.

Your listeners can search by YEAR, MAKE, MODEL and/or PRICE.

Each vehicle listing includes:

  • Vehicle description

  • Vehicle photos

  • Dealer links

  • Dealer lead form

  • Dealer phone #

  • Dealer logo (link)

Dealer LINKS & LEADS sourced to your radio station(s).

Car dealers want sourced traffic to their own website.  So give it to them.

Example: Sourced Link

  • All dealer links will be sourced to your radio station(s).

  • All leads are also sourced providing dealers:

  • Specific vehicle VIN#​.

  • Buyer contact information.

  •  Leads parse seamlessly into your dealer's CRM​.

Email Lead

Reporting & Analytics

Your platform will give you site metrics and reports that you can share with your dealers.

Real-time visitor and site activity data to include:

  • Unique visitors

  • Sessions

  • Bounce-rate

  • Session time

  • Source of site traffic

  • Clicked dealer links

  • Vehicle search data

CarPoint Dashboard

Car Dealers expect MORE for their money!

As car dealers re-direct more and more of their marketing dollars away from local radio, don't you think it's time you did something different?

  • Change the conversation as ratings and rankers become less important.

  • Be a point of differentiation between your station(s) and other media.

  • Make dealers see your radio station(s) as a “partner” not a vendor.


Now you can offer a program to local dealers that will help them sell cars! 

Features & Pricing

- Pricing is per market -

Your turn-key CarPoint package includes:

  • Custom CarPoint website.

  • Mobile responsive design.

  • Unique website URL + Hosting.

  • Password protected dashboard.

  • Unlimited dealer inventory feeds.

  • User's manual.

  • Training & Technical support.

  • Car dealer presentation template.

  • Sponsorship revenue opportunities.




  • Monthly recurring credit card payment required.


  • $495 one-time setup fee.




  • Market exclusivity applies.


  • Paid annual subscription only.


  • $495 one-time setup fee.



  • Paid annual subscription.

  • $495 one-time setup fee.

Barter Option  

Barter may be available for annual subscriptions plans.

Some restrictions may apply.  Contact us for details.

Schedule Demo

Automotive advertising is the life blood of local radio.


CarPoint Media was started by a radio guy, for radio!

Curtis Parcell, a 24-year radio veteran, developed the CarPoint platform to help radio stations strengthen their relationships with car dealers.


"Car dealers appreciate media partners that go the extra mile to help them sell cars.  Your custom CarPoint platform will do just that."


Let's talk.

American Radio Strategies - A Parcell Media Company  |  9375 E. Shea Blvd., Suite 100  Scottsdale, AZ  85260  |  702.469.7421

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